Fender's first apparel brand “ F IS FOR FENDER ” , announced at the same time as the opening of Fender's first flagship store in the world. F IS FOR FENDER delivers a new way to music lovers around the world, not only instrument players, by presenting a style of “ wears music ”.

Our values are “ high quality ” , detail-oriented products with designs that inspire the creativity of the wearer, and MADE IN JAPAN quality as trusted around the world.

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